How to use Google Analytics 4 in 2024? Difference From Old Version

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How to use Google Analytics 4 in 2022

Introduction to Google Analytics

Google Analytics is a powerful tool for web analytics that can help you to understand how your website is performing. It allows you to track the number of visitors, pages visited, time spent on your site, which device is more used by your target audience, demographics and more. You can use this information to improve your website and increase your traffic.

How To Use Google Analytics 4 In 2023

To start using Google Analytics 4, you need to create an account and set up your tracking settings. You will need to provide your website's URL, the name of your tracking script, and the identifier of your website. Then, you will need to set up a tracking event for each page that is visited on your website. This can be done by adding the following code to the bottom of each page:

ga('create', 'UA-XXXXX-Y', 'auto');

Where UA-XXXXX-Y is the tracking code for your website. Once you have set up your tracking events, you can start to monitor the data that is collected. If need help, go to the end of this blog.

If you're not using Google Analytics 4, then you're missing out on a lot of valuable data that can help you improve your website. By tracking your website's traffic, conversion rates, and more, you can optimize your content, create better marketing campaigns, and measure the success of your business.

To get started, log in to your Google Analytics account and click on the Admin link in the top left corner. From here, you can create a new profile or edit an existing one. Next, click on the Traffic Sources tab and add your website's URL. You can also add custom parameters to track such as page views, unique visitors, and more.

Next, click the Behavior report button and select the Date range you want to analyze. You can also filter the data by browser, device, and country. The Conversion report will show you how many visitors converted from one channel to another (for example, from visiting your homepage to signing up for your email list).

What is the difference between Google Analytics Universal and Google Analytics 4?

Google Analytics 4 is a more advanced version of Google Analytics Universal that offers many benefits over the Universal version. These include the ability to track website traffic sources and conversion rates across devices, detailed reports on marketing activity, and real-time insights into user behavior.

 Additionally, it includes features such as event tracking for e-commerce businesses, custom reporting for performance analysis over time periods longer than 30 days, A/B testing capabilities for experiments with webpages or ads running on your site, and enhanced data governance controls.

If you are already using Google Analytics and want to upgrade to Version 4 or if you're unsure which version is right for you, be sure to give it a try! It may just save you time and money in the long run.

Is Google Analytics 4 free?

Yes, it is free. Google Analytics 4 offers enhanced features such as real-time tracking of user interactions (such as clicks, scrolls, or mouse movements), event data capture for understanding why people interact with your site differently from one another, tags that let you identify page elements for further analysis (for example "news stories"), and custom reports that provide deeper insights into your data.

Want to hire someone to integrate Google Analytics 4 into your website but you seem to not find anyone? Check below.


How much does it cost to implement Google Analytics 4 with a google analytics 4 consultant?

The cost of implementing Google Analytics 4 (GA4) with a consultant can vary widely depending on several factors such as the complexity of your website, the amount of data you want to track, the scope of the project, and the experience of the consultant.

Some consultants may charge an hourly rate, while others may charge a fixed fee for the entire project. Hourly rates can range from $50 to $300 or more, depending on the consultant's level of expertise and geographic location.

For a fixed fee project, the cost can range from a few hundred dollars for a basic implementation to several thousand dollars for a more complex setup that includes customizations and integrations with other tools.

It's best to contact a few consultants and ask for quotes based on your specific requirements. This will help you get a better idea of the costs involved and allow you to choose a consultant that fits your budget and requirements.

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